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Business web sites
should not be homemade. Do lawyers and doctors create their
own business cards?
If you have a video camera would you make television commercial
for your business ?
Why do people buy a Mercedes instead of a Honda ?
The answer is simply you get what you pay for.
Web sites are a reflection of your business and are a relatively
low cost investment. Leave it to the pros to handle
your needs.
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- 1.
To Establish A Presence
Approximately 750 million people worldwide have access to
the World Wide Web.
No matter what your business is, you can't ignore 750 million
people.
To be a part of that community and show that you are interested
in serving them,
you need to be on the WWW for them. You know your competitors
will.
- 2.
To Network
A lot of what passes for business is simply nothing more
than making connections
with other people. Every smart business person knows, it's
not what you know,
it's who you know. Your business
card should have your web address on it.
- 3.
To Make Business Information Available
What is basic business information? Think of a Yellow Pages
ad.
What are your hours? What do you do? How can someone contact
you?
What methods of payment do you take? Where are you located
at?
- 4.
To Serve Your Customers
Making business information available is one of the most
important
ways to serve your customers.
- 5.
To Sell Online
The demographic of the WWW user is probably the highest
mass-market
demographic available. You can distribute your product to
markets
beyond your geographic area and make sales more convenient
to your local market.
- 6.
Low-cost Investment
Your web site is truly low-cost advertising. It is a marketing
tool you can use again
and again for years. Compare the contents and the cost of
your web site with advertisements on newspapers and magazines
monthly, quarterly, and yearly.
- 7.
To Create a 24 Hour Service
Is it too late or too early to call the opposite coast ?
You know the hassle.
We're not all on the same schedule. Business is worldwide
but your office hours aren't. Trying to reach Asia or Europe
is even more frustrating.
But Web pages serve the client, customer and partner 24/7
!
- 8.
To Make Changing Information Available Quickly
Sometimes, information changes before it gets off the press.
Now you have a pile of expensive, worthless paper. Electronic
publishing
changes with your needs. No paper, no ink, no printer's
bill.
- 9.
To Reach The Media
Every kind of business needs the exposure that the media
can bring.
The media is the most wired profession today, since their
main product is
information and they can get it more quickly, cheaply and
easily on-line.
On-line press kits are becoming more and more common, since
they work with
the digital environment of more and more pressrooms.
- 10.
Why Not?
Today you can't walk down the street without hearing or
seeing some sort of www dot com address. Many businesses
now have some type of web site.
Internet business is here to stay. In fact, it would be
very noticeable if your business doesn't have a web site.
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